As you will have already read, my interest in the poker industry this year is clearly going to be on YouTube poker, which I think is where we will see all the innovative content and marketing. When I discovered the man behind the Doug Polk YouTube account was Thomas ‘SrslySirius’ Keeling, I knew I had to speak to him because I have always respected his work and knew that Polk’s channel growth was no fluke. Normally for interviews I would do edited highlights but I think there is so much we can all learn from this I’ve decided to reproduce it verbatim.
I really have learned a huge amount from this short chat, I hope you do too:
The reason I reached out to you was because I was really impressed with your headlines and thumbnails on Doug Polk’s channel, which mirror what I have tested works (on a smaller scale). Did you develop these through trial and error?
For the most part we’ve come up with this stuff via trial and error, much of it from observation of what works for other channels on YouTube, but most of it has been testing, watching the results and seeing what happens.
Other than views, what are the metrics that are allowing you to test what works and what doesn’t in YouTube analytics?
The analytics available on YouTube are quite robust now. In addition to raw views you can look at things like average time the viewers spend watching, viewer retention, engagement, likes and comments.
Unfortunately you can’t see clickthrough rates on thumbnails, you can see how often they are coming up on these new end cards. We also look at velocity, how many views are coming in the first 24-72 hours when a video is released. We have seen that the videos with high velocity have come when we’ve had good thumbnail and title combinations. [Read more…]