Why Twitch is changing the poker industry

Why Twitch is changing the poker industry

Untitled1_copy (1)This next week I am doing a series of blog posts about the potential impact of Twitch.tv on the poker industry. 

We have been saying the game is dead for a number of years now, but I cannot recall ever being as excited as I am right now about poker. Genuinely excited. As in, I haven’t slept well for a few days excited.

I’ve worked in poker for a decade, am closing in on 40 years of age and the last video game I played was Championship Manager 98/99. I am not exactly the target audience for Twitch.tv and it has taken me a few months to really start to understand it. I think the penny has finally dropped for me, just as it is starting to for many of my peers in the poker industry.

The short version is that Twitch is a live streaming video site that allows millions of video gamers to watch other gamers play games. In recent months poker has been included in that list of games. I could go on, but I implore you to have a little browse around the site. It is hard to grasp at first why people would choose to watch a game rather than play one themselves, it really is one of those things you have to see for yourself to understand it. [Read more…]

Poker business ideas you can give up right now

Poker business ideas you can give up right now

22945743The original reason I started this blog was because I kept getting asked the same questions over and over again. I like to be helpful, so I figured it was the best use of my time to document my answers somewhere so I can point people to them in the future.

Usually that was people wanting to get into the poker media industry. However, as time went by, I started getting people asking for help marketing their products, often asking me to partner with them. Over the years, I have noticed a lot of people coming to me with the following same four or five ideas, presenting them each time as if they have never been tried before.

This is good timing because next week at ICE Totally Gaming, there is a ‘Dragon’s Den’ style startup pitching event called Pitch Ice, which I am sure will see some of these ideas repeated.

It’s not for me to say whether or not these ideas are good. What I will say is that I have many times seen these ideas proposed to me, and then fail to get off the ground, or at least make a big impact.

If this is your current business venture, please don’t be offended. There is always the exception to the rule and with the right amount of hard work and talent, I think you can make anything work. However, if you are just starting and this is your idea, maybe think again. And please don’t ask me to partner up with you. [Read more…]

Poker content and plagiarism

Poker content and plagiarism

plagiarism-BartWhen we first released The Mental Game of Poker, Jared Tendler and I were petrified of piracy. So much so we delayed the ebook version for several months.

It turns out that piracy is not quite the issue you would fear. The people that pirate almost never pay for content, so you were never going to get that sale anyway. Most people still don’t know how to get pirate material online and for the sake of a $9.99 book, they don’t really care to learn.

However, the big issue we were not prepared for was just how big plagiarism is these days. I’ve also experienced it many many times in my day job for PokerStrategy and previously at PokerNews, but the book really took it to the next level. [Read more…]

How to improve poker website traffic

How to improve poker website traffic

итоги1In 2014 one of my poker marketing goals was to learn as much as I could about how to improve traffic to poker sites. I can’t share the exact results for my day job at PokerStrategy.com, and there are some very specific tactics I don’t want to share because they are a little too valuable to me, but I can safely say it was a big success.

So today I’m going to share what some of the fundamental keys were to improving traffic in the poker media industry. This has not just been for my day job at PokerStrategy.com, this has also helped my own blog, The Mental Game of Poker, Jared Tendler’s website, Jared Tendler’s Podcast and many of my friends’ websites too.

If you are looking for quick tips, apps and plugins, this is not for you. The areas where I’ve seen the biggest growth were not that easy to implement. They required quite significant mindset shifts much more than any single tactic of trick.

Also before I go any further, just a reminder that going after traffic for traffic’s sake is not a good idea. You have to be going after the right traffic, otherwise it’s just numbers on a screen. [Read more…]

Promoting strategy content in poker

Promoting strategy content in poker

pokerschool12My personal poker marketing goal in 2014 was to learn about increasing web traffic, and it went pretty well (expect a future blog on that). My 2015 personal goal is to get really good at copywriting. I’ve already been studying it for a few years, and have had particular success in this area when it comes to promoting strategy content.

It really helps to work for poker’s biggest training site in that regard, as well as having co-written a very popular poker strategy book. Through a lot of trial and error, lots of testing and my best friend Google Analytics, I’ve spotted a number of trends that have boosted traffic and conversions for strategy content by a pretty huge margin.

This has worked for book marketing, strategy articles, training videos, webinars and more. Any content where you are teaching your audience to play better: [Read more…]