My personal poker marketing goal in 2014 was to learn about increasing web traffic, and it went pretty well (expect a future blog on that). My 2015 personal goal is to get really good at copywriting. I’ve already been studying it for a few years, and have had particular success in this area when it comes to promoting strategy content.
It really helps to work for poker’s biggest training site in that regard, as well as having co-written a very popular poker strategy book. Through a lot of trial and error, lots of testing and my best friend Google Analytics, I’ve spotted a number of trends that have boosted traffic and conversions for strategy content by a pretty huge margin.
This has worked for book marketing, strategy articles, training videos, webinars and more. Any content where you are teaching your audience to play better: [Read more…]