About

I have worked in the poker media for ten years now, before the poker media was even a known career path. In that time career highlights have included:

Me doing a keynote speech for PokerStars in 2015

Me doing a keynote speech for PokerStars in 2015

  • The current editor of PokerStrategy.com
  • Co-author and marketer for bestselling The Mental Game of Poker books
  • Winner of the 2013 APAT Award for Best Poker Media Provider
  • Keynote speaker on the Poker Media for PokerStars in 2015
  • Former UK editor and chief copywriter for PokerNews.com
  • Freelancer for almost every poker magazine ever
  • Producer of the Jared Tendler Mental Game Podcast
  • Judge or panellist for all the major poker awards ceremonies
  • Poker TV commentary, podcasting and live tournament reporting
  • Private marketing consultant for a number of clients including authors, live tournaments and major online operators

This blog was initially set up because I found myself getting asked over and over again the same questions about the poker media and poker marketing, so I wanted to document my answers to help people out as efficiently as possible.

The focus now is more towards poker marketing, which I have begun to specialise in, both in my role at PokerStrategy.com and also marketing The Mental Game of Poker, which became a best seller despite being released on Black Friday.

To learn more about me and the poker media, check out this interview I did with Lee Davy for CalvinAyre.com.

If you want to learn more, I recommend joining my mailing list, where you can get my blog posts before anyone else, as well as additional insights you won’t find here: