When poker ambassadors win on rival sites

When poker ambassadors win on rival sites

With the two PokerStars and partypoker Mega Events on the horizon, I made the following joke:

It would be pretty funny if it happened, and it is by no means unlikely. We are well beyond the times when sponsored players were shackled to their sponsors events (though understandably we see them there more often) and it is quite common to see partypoker sponsored Fedor Holz winning PokerStars branded events, for example. It creates quite the quandary for the poker room who sponsors the player, does it help or harm their brand by promoting it? [Read more…]

Marketing the PSPC and Online MILLIONS

Marketing the PSPC and Online MILLIONS

pjimage (1)I am genuinely excited about the two mega events from PokerStars and partypoker as both a player and somebody who works in the industry. I’ve written about both already quite a lot at PokerStrategy.com from the player perspective but today I wanted to take a bit of a deep dive into the marketing prospects for each event. Which one will be easier to market, which one will be easier for the poker media to write about and what the opportunities are for both?

It’s worth noting that it is very early days for both events and we have a whole year to market both, so these are my early thoughts which will no doubt evolve. Please take the following as an analysis of what we know so far, there are some really talented people at both sites and no doubt there are lots of surprises along the way.

Beyond that caveat I’ll assume you are already aware of the events USPS and qualifying routes. [Read more…]

Marketing cryptocurrency to poker players

Marketing cryptocurrency to poker players

Ryan Gittleson

Ryan Gittleson

Earlier this week I interviewed Ryan Gittleson of Virtue Poker about the Ethereum based poker room they are developing, for PokerStrategy.com. During the interview I naturally asked a few questions about the marketing and industry side of things that I felt was less interesting to the PokerStrategy.com audience but very interesting to my own small fledgling poker B2B audience, so here it is. There is some crossover between the interviews and I suggest you check out the PokerStrategy.com piece first to learn about the interesting ways in which Virtue Poker plans to solve shuffling, money management and dispute resolution. You can also see their very interesting White Paper which covers all of that and more. This wasn’t originally planned as an interview for my blog, it just fit here better, so I may follow up in the future with more questions specifically targeted for poker affiliates, media etc. 

Barry Carter: Most people trust RNGs these days, are you solving a problem that doesn’t need fixing?

Ryan Gittleson: I did a lot of market research over the last few years to see what our ultimate selling proposition was. The most important thing to players was first quality of games but the overarching theme of not having to trust and operator with your money and shuffling the cards. The core value proposition of the smart contract means we can’t touch your money. There is a long pathway to gaining people’s trust, we are a new startup, so how can we gain people’s trust? This solution not only addresses concerns people have previously had, it allows us to gain a lot of trust and build our brand quickly.

BC: While impressive and reassuring, I fear that your USPs might actually scare casual players off by drawing attention to some of the worst scandals poker has faced.

RG: The first question is how we communicate these value propositions to a broad audience. I have a marketing background and content marketing is a great way to help people understand what problems we are looking to address. Part of our value proposition is positioning ourselves as different to what has existed in the past. Even though PokerStars is a trusted brand, people still remember them getting shut down by the DOJ.

The second question is how do we get recreational players on the site? That’s the audience that needs incentives to get them depositing. We are looking to create a series of freerolls and satellites and our first and most loyal players can compete to win tokens. Also, it still blows my mind that rakeback for 15 years was based on volume, incentivising high volume play. We are using rakeback to support losing players, and will limit multi tabling. [Read more…]

Poker marketing ethics with Michael Josem

Poker marketing ethics with Michael Josem

michael-josem-art-customer-service-passion-providing-value2I’ve worked in poker for ten years and it is only recently that I have started thinking about whether we, as an industry, consider the ethics of marketing the game seriously. While I am ultimately a Libertarian where these things are concerned and believe consenting adults should be allowed to do whatever they want, that doesn’t mean I am at times uneasy when we underplay the gambling side of the game or indeed overestimate the skill element. I recently saw my poker industry Twitter chum Michael Josem discuss this in a very interesting interview with Lee Davy and it compelled me to want to discuss this myself. 

Michael Josem has worked in game security and public relations for PokerStars, and was previously one of the lead figures in exposing the UB/Absolute Poker scandals. He now works as the Innovation & Promotions Manager at 138.com. You can learn more about Michael at his website

I should point out that I normally go into these interviews with a firm idea of what I think on a subject but in this case I really used Michael as a sounding board to try and figure out my own views on ethics and poker marketing. I’m still unsure where I stand on many of the things we discuss, but I thank him wholeheartedly for helping me mull a lot of this over.  [Read more…]

How to spot what’s trending early in poker

How to spot what’s trending early in poker

Most people are tech savvy these days and there are few ‘secrets’ in poker, or any other industry. We all know about the trending feature on Twitter, we all have news sites we check daily and most of us know the zeitgeist of the day.

how to twitterWhich in a way makes it even more important to be first through the door when a new trend appears. Jaime Staples and Jason Somerville managed to get sponsorship from PokerStars because of their early adoption of Twitch. Likewise Doug Polk has become a megastar, and Joe Ingram has become a cult star, because of their early embrace of YouTube, which everyone is now trying to get in on. Few people even bother trying to enter the live reporting game these days, because PokerNews established themselves as the place to go for that very early. I think the books I cowrote with Jared Tendler were successful because Jared is a genius at what he does, but we benefited from having very little competition in the ‘mental game’ space at the time, but there is a lot more now. There are exceptions all the time, of course, but getting in early is always a benefit.

I’m no expert on spotting the next big innovation in poker, in fact I am usually the guy writing about the thing I never predicted, but I do have a few tricks for finding out what is trending or what big stories are breaking in poker that anyone, poker media or operator alike, can benefit from: [Read more…]