Tweeting the WSOP with Kevin ‘KevMath’ Mathers

Tweeting the WSOP with Kevin ‘KevMath’ Mathers

kevmathIf you want to know what is going on in the world of #PokerTwitter you can curate a Twitter list of all the movers and shakers in the industry, or you can just follow @KevMath. Kevin ‘KevMath’ Mathers is a one man Twitter aggregator and has just announced he will be handling the official @WSOP Twitter account for the World Series of Poker for the 2nd year in a row. I caught up with most familiar name in poker social media:

BC: Congratulations on once again being the man behind the @WSOP Twitter account. Given how many questions you field on a daily basis, this is more of a customer service role than a marketing one right?

KM: It is kinda a customer service role. I’ve been doing this on my own Twitter account for years, people would ask me questions all the time when I worked for Bluff, so it wasn’t like I was doing anything additional. People were saying you “should be getting paid for this Kevin” so I sent a DM to Twitter to Jack Effel asking if he would consider hiring me to run the WSOP Twitter account, and we worked out a deal. Seth Palansky was running the Twitter account previously and ran into a few situations where he wasn’t using the account for customer service reasons. I figured people respected me on Twitter so I offered to help me out and they went with it. [Read more…]

Joey Ingram and quick poker books

Joey Ingram and quick poker books

516M9GnZZOLThis week Youtube poker star Joey Ingram wrote a 40,000 word poker book in five days as part of a prop bet. As an aside, this is a bet I should have made myself because I am a productive writer and, as my wife will confirm, my greatest strength is getting things over with quickly. The most impressive aspect of Ingram’s bet was he managed to get some contributions from several elite players in those five days, because with the greatest respect, trying to get professional poker players to commit to a deadline is a lofty goal in and of itself.

Given that he already has a substantial following on 2+2, YouTube and Twitter, plus the attention the prop bet generated, I think it will work out a very profitable five days for him. He has already earned $2,000 from the prop bet which already puts him in the higher echelons of royalties paid to a poker author and great for five days work by most peoples’ standards. From speaking with many poker authors over the years, 10,000 lifetime copies sold seems like a notable success with poker books, with 20,000 being outstanding and only a few very special titles getting 100,000+ in sales. [Read more…]

Online poker forum conduct for businesses

Online poker forum conduct for businesses

imagesI’ve written several times before that I believe that online poker forums are more influential than social media in the poker industry. I guess it is just a format that suits the perhaps more introverted nature of online players. I personally included Mason Malmuth of 2+2 in my top 20 picks for the Bluff Power 20 for this very reason, as I think that forum in particular is incredibly influential. Poker forums are often the place where poker news is broken, where shadiness is called out and obviously where poker is discussed. I’m a big fan of poker forums myself, a regular on BlondePoker.

As such, getting your brand discussed on a poker forum is a big deal. Not only does it likely mean a lot of traffic, it means a lot of very targeted, very engaged traffic.
As powerful as forums are, it is remarkable how poorly poker businesses seem to understand how they work. More often than not, they resort to blatant spamming, which is a real shame because that is such an underuse of their capability.

[Read more…]